Fitbit 10 Years Campaign

Fitbit 10 Years Campaign

Art directed & created logo, branding, timeline, posters, email, social campaigns and T-shirts for 2017 Fitbit 10th Anniversary initiative. Deliverables of this campaign were distributed nationally, used on multiple social channels, delivered to our opted-in users and displayed in Fitbit HQ SF as well as other international Fitbit offices. This campaign needed to be fresh, energetic and align directly with Fitbit's updated brand esthetic.