Fitbit Ambassadors

Fitbit Ambassadors

Fitbit's mission of inspiring and empowering people to live healthier and more active lives is partially driven through their ambassadors. As Art Director and lead designer, I created a responsive web experience and hub for users to engage with Fitbit ambassadors and the products they love. Through research, wire-framing and prototyping I aligned my design solutions with core messaging, brand values, a target audience and strategic objectives. There were two proposed designs that were based on development resources. There are many similarities in between the two but the design you see here has a more modern and engaging look with better use of space through composition and hierarchy. Both designs fully met stakeholder goals & expectations, this one however, exceeded them.